BROOKS Running
GLYCERIN MAX
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THE APPROACH
We built a 3D world around that contrast. Volumetric clouds represented the plush, floating feel of the cushioning, while lightning captured the energy and snap of each stride, placing the shoe inside a storm of motion and atmosphere. From this system we developed the teaser and reveal assets that introduced the product.
THE CAMPAIGN
From there, the visual system scaled into a broader organic and paid social campaign. We produced a suite of 6s and 15s spots that blended the motion and design language with live-action running footage, using the cloud and lightning elements to amplify moments of impact, stride, and propulsion. The system allowed Brooks to carry the same visual energy across multiple formats and placements while keeping the technology story front and center.
THE CAMPAIGN
From there, the visual system scaled into a broader organic and paid social campaign. We produced a suite of 6s and 15s spots that blended the motion and design language with live-action running footage, using the cloud and lightning elements to amplify moments of impact, stride, and propulsion. The system allowed Brooks to carry the same visual energy across multiple formats and placements while keeping the technology story front and center.