LET’S RUN THERE

CLIENT: BROOKS RUNNING

YEAR: 2024

SERVICES: GLOBAL CAMPAIGN, MOTION, BRAND DESIGN

LETS RUN THERE

Brooks didn’t just want a campaign.
They needed a brand refresh — a bold new platform that redefined what running means today.

Let’s Run There became that platform: a call to move — physically and mentally — toward something bigger. Because every runner runs for something. To clear their head. To chase a feeling. To find their community.

We partnered with Brooks and Camp 4 Collective to launch the full rebrand — from a hero campaign film to product storytelling to a complete design and motion system that would power the next chapter of Brooks.

  • DARREN MCPHERSON: CONCEPT, CREATIVE DIRECTION, DESIGN
    DANNY PETERSON: CONCEPT, CREATIVE DIRECTION, DESIGN, ANIMATION
    ARTYOM LANTSEV: ANIMATION DIRECTOR
    TERREN KRIETZMAN: ANIMATION
    BRIAN KINKLEY: ANIMATION
    KEVIN GINTY: ACCOUNT DIRECTOR

    CAMP 4 COLLECTIVE

    TIM KEMPLE: CONCEPT, DIRECTOR
    HEIDI GRIESS: CONCEPT, CREATIVE DIRECTION, DESIGN, ANIMATION
    EDITOR 1: CONCEPT, DESIGN DIRECTION, DESIGN
    EDITOR 2: ACCOUNT DIRECTOR
    EDITOR 3: ACCOUNT DIRECTOR

To kickstart the campaign, we created a brand film that captures the spirit of running — the places it takes you, the emotions it unlocks, and the people it connects.

From city streets to mountain trails, solo missions to local run crews, the film celebrates the universal feeling that no matter where you’re going, Brooks gets you there.

CAMPAIGN OVERVIEW

4.2 BILLION

IMPRESSIONS WORLDWIDE

WHEN YOU SPEAK TO WHY PEOPLE RUN, THEY LISTEN.
THE RESPONSE WAS BIGGER, FASTER, AND MORE REAL THAN WE COULD HAVE IMAGINED

MOTION + DESIGN TOOLKIT

Starting from scratch, we built a motion and graphic system that captured the raw, human energy at the heart of Let’s Run There.

We evolved Brooks’ core typeface and visual language, creating a toolkit that felt lived-in, fast, and flexible — just like the runners it represents.

The result was a design system built to move as freely and authentically as the people it speaks to.

Once the foundation was in place, we translated that handcrafted energy into a fully customizable digital toolkit. Templates, motion presets, and design assets made it easy for Brooks’ internal teams and partners to scale the brand across hundreds of assets — from national campaigns to local retail and everything in between.

As part of the Brooks rebrand, we brought Let’s Run There to life through a series of product films.

Each story connects back to the bigger idea — that running isn’t just about where you go, it’s about what you discover along the way.

Whether it’s speed, comfort, or rugged adventure, each shoe becomes a vehicle to move you toward something new.

PRODUCT LAUNCHES

RETAIL + OOH + DIGITAL

From larger-than-life OOH takeovers to dynamic digital campaigns and in-store experiences, the toolkit extended seamlessly across every touchpoint.

Wherever runners interacted with Brooks — on the street, online, or in-store — Brooks showed up with the same raw, energetic spirit.