EA SPORTS

CLIENT: EA SPORTS

YEAR: 2024

SERVICES: BRAND REFRESH, DIGITAL, EXPERIENTIAL, MOTION

BRAND REFRESH

EA SPORTS brought us in to refine their brand system — sharpening the visual language, building a full asset library, and redesigning their website to match the next era of the brand. From live events to social to digital, every asset was built for consistency and impact.

  • DARREN MCPHERSON: CONCEPT, CREATIVE DIRECTION, DESIGN
    DANNY PETERSON: CONCEPT, CREATIVE DIRECTION, DESIGN, ANIMATION
    ARTYOM LANTSEV: ANIMATION DIRECTOR
    TERREN KRIETZMAN: ANIMATION
    BRIAN KINKLEY: ANIMATION
    KEVIN GINTY: ACCOUNT DIRECTOR

    CAMP 4 COLLECTIVE

    TIM KEMPLE: CONCEPT, DIRECTOR
    HEIDI GRIESS: CONCEPT, CREATIVE DIRECTION, DESIGN, ANIMATION
    EDITOR 1: CONCEPT, DESIGN DIRECTION, DESIGN
    EDITOR 2: ACCOUNT DIRECTOR
    EDITOR 3: ACCOUNT DIRECTOR

SETTING THE TONE

We locked in Boundless Blue as the core of the EA SPORTS palette, ensuring it hits across every touchpoint. We sharpened the usage of the new “It’s In The Game” lockup and built clear systems for OOH, digital, and interactive experiences — making sure the brand is bold and consistent anywhere it shows up.

EA SPORTS

HIGHLIGHTER

BUILT TO CAPTURE GREATNESS

We collaborated with EA SPORTS to bring HIGHLIGHTER to life—a next-gen in-game replay editor debuting in EA SPORTS FC™ 25. Our team crafted the visual identity and motion system, ensuring the tool feels cinematic, intuitive, and unmistakably EA. From logo design to dynamic motion principles, we built a cohesive system that empowers players to capture, edit, and share their most unforgettable moments with style and ease.

  • DARREN MCPHERSON: CONCEPT, CREATIVE DIRECTION, DESIGN
    DANNY PETERSON: CONCEPT, CREATIVE DIRECTION, DESIGN, ANIMATION
    ARTYOM LANTSEV: ANIMATION DIRECTOR
    TERREN KRIETZMAN: ANIMATION
    BRIAN KINKLEY: ANIMATION
    KEVIN GINTY: ACCOUNT DIRECTOR

    CAMP 4 COLLECTIVE

    TIM KEMPLE: CONCEPT, DIRECTOR
    HEIDI GRIESS: CONCEPT, CREATIVE DIRECTION, DESIGN, ANIMATION
    EDITOR 1: CONCEPT, DESIGN DIRECTION, DESIGN
    EDITOR 2: ACCOUNT DIRECTOR
    EDITOR 3: ACCOUNT DIRECTOR

DESIGNED TO CAPTURE

nspired by camera work and capture tech, the HIGHLIGHTER system mirrors the mechanics of photography — crisp, deliberate, and built for precision. The design language fuses premium motion principles with a sleek tech aesthetic, giving players a toolkit that feels intuitive, cinematic, and completely theirs.

EA SPORTS PRESENTS

WAITING ON KEVIN S FOR ASSEtS
MADDEN BOWL

A BRAND REFRESH

Plush Co. is an emerging cannabis outfit out of Muskegon, MI. They came to us for a full rebrand a name with promise, but no system to hold it. but the real challenge was building a system that felt both approachable and premium. We designed an identity that’s tactile, playful, and self-assured — not overdesigned, just right. Something that feels good in your hands, looks great on a shelf, and hits with clarity across everything it touches.