PATAGONIA

CLIENT: Patagonia

YEAR: 2023 - 2025

TYPE: Motion Design, Animation, Video Production

CRAFTED MOTION FOR A CRAFTED BRAND

We partner with Patagonia to bring their products to life through motion. From high-energy product spots to stop motion animation, we help build campaign assets that move — blending craft, creativity, and storytelling across a range of campaigns and product launches. We work closely with their team to create motion that feels purposeful, crafted, and distinctly Patagonia.

  • Danny Peterson Concept, Creative Direction, Animation

    Darren Mcpherson Concept, Creative Direction

    Artyom Lantsev Animation

    Michael Li Animation

    Kevin Ginty Producer

PATAGONIA FLY FISHING

STEALTH
SWITCH

THREE SIZES. ENDLESS CONFIGURATIONS

Built for fly fishing, the new Stealth Switch Packs are all about adaptability. We used a multi-frame design to show every setup at once — different ways to wear the 9L, 5L, and 3L packs, all moving in sync. Sharp transitions and dynamic layouts bring the packs’ flexibility to life.

REDESIGNED + REIMAGINED

BLACK
HOLE BAGS

NEW LOOK. SAME LEGENDARY PERFORMANCE.

We produced a full stop motion shoot to highlight the redesigned Black Hole Bags. Through hands-on animation, we focused on the updated materials, reinforced seams, and tougher hardware. Each frame was crafted to feel physical and real — celebrating the new design while keeping the rugged spirit that made Black Hole legendary.

CLIMATE ACTION

SCIENCE IN
SECONDS

FAST SCIENCE. REAL CHANGE.

We partnered with Patagonia and climate activist Dr. Ayana Elizabeth Johnson to create Science in Seconds — a bold, fast-moving series built to spark action for the ocean. Focused on reducing impact, revitalizing our oceans and reefs, and the devastating effects of trawling, this series featured 5 different pieces of content rolled out on Patagonia’s social channels and paid media. Through motion graphics and tight storytelling, we made complex climate challenges quick, clear, and impossible to ignore.